BARetc. "MAKES WAY" FOR SHELLBACK RUM WITH NATIONWIDE EVENTS IN BUFFALO WILD WINGS®
16 July 2014
Dallas-based experiential marketing agency BARetc. is teaming up with Shellback Rum, an award-winning brand from E. & J. Gallo Winery’s spirits portfolio, for a range of promotional events across the U.S. Shellback’s new Managed Bar Night (MBN) programs will engage millennials through informative brand ambassador interactions in Buffalo Wild Wings® restaurants, and other retail accounts nationwide.